Head of Marketing / Oct 2023 - present
Senior Visual Designer / Aug 2022 - Sept 2023
UI/Graphic Designer / Mar 2021 - Aug 2022

Responsible for all design and marketing initiatives across the Visionflex Group (formerly known as 1st Group) of companies including Visionflex, MyHealth1st, GoBookings and PetYeti.

Owner, Creative Director / April 2014 - present

Under Georgia Ray Creative, I have helped rebrand a number of small and community based businesses, helping grow their customer base and brand recognition.

I also provide website and digital services alongside other general corporate design services such as brochures, catalogues, PDFs, trade-show/conference collateral and social media design.

My clients have come from varying industries from beauty therapists and sporting clubs to construction companies, medical tehnology companies, such as PENTAX Medical, and financial service providers, such as FNZ and GBST.

I have also photographed numerous events and parties, ranging from weddings and charity fundraisers to tennis tournaments.

As a Freelance UI/Graphic Designer, I have been involved in the concept, creation and execution of both below and above the line (BTL/ATL) marketing collateral including, but not limited to, trade-show/conference booth design, billboards, social media, newspaper advertisements, in-centre digital screens, websites, landing pages, email marketing and brochures for companies such as national retailers like Vasco Pay, Petbarn and Greencross Vets as well as shopping centres throughout Queensland.

Using my experience working in a large in-house marketing team in the highly regulated medical technology industry, I have continued to support other in-house teams with high-level problem solving and creative thinking skills as well as attention to detail.

Visual/UI Designer / Mar 2017 - Oct 2019
Freelance Graphic Designer / Jun 2016 - Mar 2017

As a full-time designer working in the Marketing & Digital team for one of Australasia’s largest independent provider of high-grade medical solutions and technologies, I was responsible for designing and executing a wide range of sales and marketing products for over 30 business units. Work included conference booth artwork, eDMs, email banners, social posts and landing pages through to brochures, course certificates and catalogues. I was also responsible for the design and delivery of Board Reports for the monthly meeting of the Executive Team and the Company Board of Directors.

With an in-depth knowledge of all Principal brands as well as their combined 35,000+ products, I developed a solid working relationship with all internal stakeholders enabling me to create quality omni-channel marketing campaigns that were tailored to each Business Unit and their external customers.

At Device Technologies, I had the opportunity to meet and film world-class robotic surgeons, C-Suite hospital staff and other external customers as part of a company wide initiative to expand their video content offering.

Alongside filming, I was also responsible for the photographic needs of the Sydney Head Office including internal events, corporate portrait photography as well as documenting office tours of key stakeholders such as Members of Parliament and key Principals.

Working closely with the Accounts Payable team, I was responsible for all invoicing for the Marketing & Digital Team. This included processing invoices through SAP.