Halcyon Global.

REBRAND LAUNCH SUPPORT / 2020
ROLE / DESIGN LEAD

I was brought on to the Halcyon marketing team as the Design Lead for their marketing materials, supporting the relaunch of the company after a rebrand.

As their Design Lead, I led the build out of the new brand over multiple marketing pieces, both print and digital.

I also used my experience creating digital campaigns for conference exhibitions in the competitive medical technology industry to help the relaunched company exhibit at their first conference where all stakeholders were unsure of the process and what could be achieved.

With a streamlined lead registration landing page and supporting lead nurture and on-boarding eDMs, the desired marketing outcomes were exceeded.

DELIVERABLES / Lead nurture eDMs, lead registration landing page, monthly results PDFs, social media design, presentations, business cards.

SOFTWARE / Photoshop, Illustrator, InDesign, Powerpoint, Zoho.