CSANZ ASM.

EXHIBITION + COLLATERAL DESIGN / 2019
ROLE / LEAD DESIGNER

As the Lead Designer on the project my role was to plan and design the exhibition space as well as all marketing collateral, supporting the sales team to reach their sales and lead generation targets.

Working with the Product Managers and key stakeholders, I was responsible for ensuring optimum booth layout. This required consideration of the location of the booth within the exhibition hall including location of entrances and exits, amenities and food stations.

I also took into consideration how delegates and attendees would likely move throughout the hall, what they would need to see from a distance in order to capture their attention and draw them towards our booth and how they would likely interact with the booth once they arrived.

Off the back of our collaborative efforts, the Device Solutions team had the most successful CSANZ exhibition on record, exceeding lead generation and sales targets.

DELIVERABLES / Flyer, eDM, booth design and artwork, lead capture landing page, email banner and showcase video.

SOFTWARE / Photoshop, Illustrator, InDesign, Hubspot.